Job Description

MANAGER OF MARKETING OPERATIONS , Marketing

Heartland Dental is the leading dental support organization in the United States. With more than 1,600 supported dental offices and 1,800 dentists in 38 states, Heartland Dental is experiencing phenomenal growth nationwide. Our success can be attributed to our focus on culture and a commitment to ongoing advancement. Heartland Dental partners with its supported dentists to deliver high-quality care across the full spectrum of dental services, and is majority owned by KKR, a leading global investment firm.

From regional business support to our Support Offices in Effingham, Indianapolis, and St. Louis, we support doctors and teams with non-clinical and administrative assistance , so they can focus on delivering high-quality patient care while improving their lives professionally and personally. With experts focused on all the areas below and more, supported offices can breathe easy knowing we have we have them covered.

The Manager of Marketing Operations is responsible for managing processes, tools, metrics, and initiatives required to deliver marketing goals and plans. T his role will design , document, and implement optimized business processes, ensuring effective communication and change management throughout the organization .

The Manager will work to m inimize manual processes, eliminate duplication of efforts and complex hand-offs between team members, and increase Marketing capabilities through clear, standardized, and streamlined processes . They will e stablish and monitor key performance indicators (KPIs) to track progress, measure success, and identify areas for further improvement.

Effectively, this position will assist with creating access, connection, and resourcing for the Marketing Teams Centers of Excellence to develop world-class execution for our supported Doctors, Operations Partners, and the Enterprise at large.

This role report s to the Senior Director of Marketing Operations.

Below is an overview of the duties and responsibilities you would take on in this role:

• Assess, d esign, evolve, and govern optimized workflows across Heartland Dental Marketing

• Establish process documentation, implement control s , and provide supporting documentation and training resources to drive p rocess improvements , boost productivity, reduce costs, minimize errors, and increase overall effectiveness.

• Create and ensure adherence to defined standard operation procedures (SOPs) in accordance with organizational guidelines and directives.

• Implement metrics to demonstrate effectiveness and efficiency of processes.

• Manage project s for c ontinuous i mprovement initiatives to deliver programs on time and on benefit using collaborative approaches that generate buy-in among stakeholders and shared vision for success.

• Work with the CRM, Data and Analytics and Digital Marketing teams to implement marketing technology and automate patient journeys, campaigns, and websites.

• Ensure all relevant communications, records/data are updated and recorded in DAM, CMS & CRM system on a weekly basis; define data dispositions that will track back into CRM (so that offline and online records are tracked holistically)

• Assist with the management of Heartland Dentals agency partners and marketing vendors .

Minimum Requirements:

• Bachelors degree in business , Marketing or Communications

• At least 3+ years of Agile methodologies experience.

• 8+ years of continuous optimizat ion management experience in multi-unit operating model

• Previous experience with Jira, Confluence, Microsoft Dynamics 360, Adobe Experience Manager .

• Strong organizational and strategic planning skills.

• Ability to coach and develop pro cess management to drive pro cess performance.

• Flexibility and versatility in problem analysis and resolution requiring attention to detail.

• Ability to communicate successfully across functional lines.

• Critical thinking skills focused on root cause and opportunities for improvement.

• Ability to analyze and interpret qualitative and quantitative data.

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